Product analytics

The Product analytics dashboard provides an overview of your product return trends, helping you identify quality issues, sizing discrepancies, or shifts in customer behavior. By analyzing why items come back, you can make data-driven decisions to reduce return rates and protect your bottom line.

Key Performance Indicators (KPIs)

At the top of your dashboard, you’ll find four critical metrics for your selected timeframe:

• Items Returned: Total number of items where a return was initiated.
• Items Received: How many of those items have physically arrived back at your warehouse.
• Returned Value: The total monetary value of all returned products.
• Back in Stock: Items that have been processed and are ready for resale.

Analyzing Return Trends

The dashboard features several interactive visualizations to help you dig deeper:

1. Items Returned Over Time

This line graph compares your current return volume (solid line) against the previous year (dashed line).

Tip: Look for spikes following big sales events or holiday periods to ensure your logistics team is prepared for rising volumes.

2. Return Reasons

The donut chart breaks down why customers are returning products.

3. Top 10 Products by Returned Volume

This bar chart highlights your most returned items. High volume here doesn't always mean a bad product (it could just be your best-seller), but it is a great place to start looking for description improvements or sizing guides.

How to Use Filters

You can narrow down your data using the Controls sidebar (click the "Controls" button in the top right).

• Date Range: Filter by the last 7, 30, or 90 days, or set a custom range.
• Product/SKU: Search for a specific item to see its individual return performance.
• Return Reason: Focus specifically on quality issues or sizing problems.
• Cross-Filtering: You can click directly on a Return Reason or a specific Product in the charts to automatically filter the entire page for that selection.

Exporting Your Data

If you need to perform more advanced analysis in Excel or share a report with your team, you can export your data in several formats:

1. Dashboard Export: Click the Export button at the top right of the page to download the entire view as a PDF, PNG, or Excel summary.

   Order List Export: To get a raw list of every return:

   • Scroll down to the Return Orders table.
   • Click the three dots (⋮) or the Export icon on the table header.
   • Choose between CSV (Raw data) for technical analysis or CSV (Formatted data) for a clean spreadsheet view.