Return reasons

Return reasons play a key role in understanding why products are sent back. Returnless provides a comprehensive set of standard return reasons, and you can choose which ones to activate for your return form.

How Return Reasons Work

When a return reason is activated, it becomes available for consumers to select in the return form. Customers can choose the appropriate reason for each item they are returning.

These insights are extremely valuable: in your return analytics, you can track which products are frequently returned and understand why customers are sending them back. This helps you improve product quality, descriptions, or size guidance.

Adding a Return Reason

To add a return reason:

Go to Settings > Return forms > Select your return form > Return reasons.
Select the reason you want to activate from the list.

The selected reason will immediately become available in the return form.

You can remove a return reason by clicking Remove next to the reason, after which it will no longer appear in your return form.

Available Return Reasons

Returnless provides a broad set of standard return reasons, covering topics such as:

Allergic reaction
Better price available
Color differs from website
Delivery is incomplete
Do not like the color
Does not work as expected
End of rental period
Fit not good
I changed my mind
I ordered multiple sizes
Material quality
No longer needed
No reason
Ordered wrong product
Ordered wrong size
Other reason
Product damaged on arrival
Product damaged
Product is defect
Product delivered too late
Product differs from description on website
Product differs from picture on website
Product differs from website
Product does not meet expectations
Product does not work or is damaged
Product looks different than expected
Product too large
Product too small
Quantity too large
Sample returned
Size too large
Size too small
Warranty
Wrong product delivered
Wrong size or fit is not as expected

If a reason is activated, it becomes selectable for consumers in the return form.

Show Return Reasons in Random Order

To improve the accuracy of your return data, you can enable the option to display return reasons in a random order. This helps reduce selection bias, ensuring more reliable insights.

To enable this feature, toggle Show return reasons in random order in the Return reasons settings.

Suggesting a New Return Reason

If you are missing a return reason that would benefit your workflow, you can suggest one to our team. Contact Returnless Support with your request. We will review the suggestion, and if approved, we will ensure the new return reason is added with proper translations for all supported languages.