Shipping analytics

The Shipping Analytics provides deep visibility into your logistics performance, carrier efficiency, and shipping costs. Use this data to audit your shipping spend, monitor carrier delivery times, and optimize your return shipping strategy.

In this article:

• Key Performance Indicators
• Shipments Created Over Time
• Carrier & Logistics Distribution
• Carrier Performance & Costs
• Shipments Data
• Filtering using the Controls Sidebar
• Exporting Reports

Key Performance Indicators

These metrics summarize your shipping activity for the selected period:

• Shipments created: The total number of return labels generated.
• Paid contributions: The total revenue collected from customers who paid for their return labels.

Shipments Created Over Time

This chart allows you to track shipment volume fluctuations, broken down per week. Use this to predict seasonal peaks and ensure your warehouse is adequately staffed for incoming volumes.

Carrier & Logistics Distribution

Understanding which carriers are handling your returns helps you manage your contracts more effectively.

• Shipments by carrier: A visual breakdown of volume per carrier (e.g., DHL, PostNL, DPD). Hover over segments to see exact shipment counts.

  

• Free vs. Paid shipments: This donut chart shows the ratio of returns you paid for versus those paid for by the customer. This is a key indicator for evaluating the financial health of your return policy.

  

Carrier Performance & Costs

This section helps you grade your logistics partners:

• Transit time by carrier (in days):
  • Dark Blue (Drop-off time): The time between the label being created and the customer dropping it off.
  • Light Blue (Transit time): The time the package spent with the carrier before being delivered.

• Paid contributions vs. shipping costs: This bar chart compares what you charged the customer (Avg. paid) against what the carrier charged you (Avg. costs). Use this to ensure your return fees are covering your actual expenses.

Shipments Data

The table at the bottom provides a detailed log of every shipment, including:

• Created: The date the shipment was created.
• Return order: The return order the shipment belongs to.
• Carrier: The carrier handling the shipment (e.g., DHL, PostNL, Return in store).
• Route: The origin and destination country (e.g., NL → NL).
• Tracking: The tracking number for the shipment.
• Status: Real-time tracking status (e.g., delivered, in-transit).
• Sent At / Delivered At: Dates to help you verify carrier SLA compliance.
• Paid by customer: The amount the customer contributed for this specific shipment.

Filtering using the Controls Sidebar

Use the Controls sidebar on the right to drill down:

• Surcharge Audit: Filter by "Carrier" and look at the "Surcharges" KPI to see which carrier is penalizing you the most.
• International vs. Domestic: Use the "From country" and "Returned to country" filters to compare the transit times and costs of cross-border returns.

Exporting Reports

If you need to share this data with your team or perform an external audit, you can export the data in several ways:

• Global Export: Click the Export button at the top right of the page to download the entire dashboard as a PDF, PNG, or Excel file.
• Widget Export: Hover over a specific chart and click the "three dots" icon to export just that specific data set as a CSV (Raw or Formatted) or image file (SVG, JPEG, PNG).